Sunday, February 8, 2009

The "Free Wear"...Yes, You Get One

I would like this entry to be the authoritative answer to the question, "After buying a new pair of pants, or a shirt, or anything other than underwear, do you get a free wear before having to wash it?"  Yes.  The answer is a definitive "yes."

To all of you that fall on the other side of the argument, I beg you to consider the opportunity you're blindly missing out on.  The "free wear" is the greatest moment you can have with your new purchase.  Any article of clothing, prior to washing (with the resulting shrinkage, fading and other related fabric warping) looks the best it will ever look.  To not take advantage of your free wear is to never enjoy your clothing at the peak of its freshness.  To not use your free wear is to forever settle for looking just "okay."  You've got the life of the garment to be mediocre.  At least pluck that first moment of brilliance before it's washed away.

Set your benchmark high.  Contrary to intuition, this will not cause future disappointment generated by an inflated expectation your garment will never again match.  In fact, it creates a positive residual self-image into which you can live each time you wear your new Khakis.  You will imagine them as they were, and, in that moment, they will be, at least in your mind, as radiant as the first time.  Wouldn't that be preferable to consistency based on lowered expectations?  Would you rather your kids go to Yale or Hogtown Community College?

Fact is, eventually your new jeans are going to be your old jeans.  Beat up, battered, dirty and torn.  Fallen from grace.  Personally, I want to retire them (when I cut the legs off and make my 15th pair of work shorts) with a spotless service record and the best breeding available.  Clothes get one shot at greatness.  Don't stain them with dog food when they could sport a permanent smudge of caviar.

So, to sum up, you do get a free wear.  You deserve a free wear.  Your clothes deserve to be free worn.  Do the right thing.

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